Look at Guest Blogging

Guest blogging, hmmmm? When it comes to promoting your blog, there are a number of steps that can be taken. Blog owners should always do what they can to drive traffic to their blog including article marketing, social networking, link building, blog commenting, forum participation, and more. Another great way to promote a blog is by guest blogging on the blogs of others. Writing an effective guest blog post is a good way to build credibility, get traffic, and expose your blog to eyes that normally would not have gotten to see it.

There are a number of things that should be done before a guest blog post is created though.

Ready Your Site

A guest blog post is designed to accomplish many things, but the ultimate purposes is to drive more traffic to your blog. You want your blog to be near perfect before this new traffic comes though because if it is only partially finished or not looking its best, that new traffic may never come back for a second visit.

Choose A Partner Site

When trying to decide where exactly you want to place your guest blog post, a number of things should be thought of. The ideal target blog you’ll be looking for is one that has an audience that would be receptive to the goals of your blog, whether that be attaining loyal readership, making sales, or both. The chances are better that your guest blog will be accepted if you find a blog that doesn’t directly compete with your blog, but instead covers a topic that is related to yours. Blogs that are openly seeking guest blog posts are great places to look first, but if you find the perfect blog that you would like work with and they don’t advertise that they are accepting submissions, contact them and inquire.

Now that those two steps are completed, it is time to write the guest blog post. Writing it at this point allows you to gear the tone and angle of it directly at the readers of the target blog you have chosen. Once the blog post is complete, make sure that you proofread it as few things can hurt your credibility more, and impact whether your guest post is accepted or not, than poor grammar and spelling.

Submit Your Post

Once your post is written and has been proofread, it is time to submit it to the blog you are hoping to guest post on. You shouldn’t just submit the post by itself, but also include a short message indicating what your goals for the post are, how it ties in with the subject matter at the target blog, and above all why that blog’s readers will find it useful.

Promote Your Post

Once the other blog posts your guest article, it would be wrong to think that your job is done. You can use some very basic and free methods such as article marketing and link building to promote that post. While it doesn’t make a great amount of sense to spend money to promote the blog post on someone else’s blog, free methods can drive traffic to that post and then that traffic can find your blog too. Having a post on the target blog that attracts a good amount of traffic is also a great way to setup a relationship with that blog owner where they may want you to become a regular poster.

Interact With The Readers

One of the best ways to get people who are reading the guest blog post to find your blog too is to interact with those that are commenting on it. Thank those who compliment you on the information you covered. Answer questions from those that are further interested or who may not understand the information you covered. You can even respectfully debate those who question you and the information you posted.

Getting a guest blog post up on a popular blog that is related to the subject matter that your blog covers is one of the better and more unique ways to drive traffic to your blog. The best part about this method is that you are leveraging the traffic that the other blog has in a way that it could benefit you and increase the credibility and reputation of your blog. You are also adding valuable content to the target blog, which makes it a win-win situation for both blog owners. Guest blogging is a great traffic generation and blog promotion method, but only when done right.