Identify a Niche

Three Steps to Help You Identify Your Niche

You want to be a niche marketer but you’re not sure which niche is right for you? Here are some steps to help you identify your niche.

1. Brainstorm: write down all the things you have a passion for or a hobby you love.
2. Narrow broader terms with smaller, more specified terms.
3. Take the more specified terms and narrow them down to an even smaller possible niche.

Now obviously that’s not all there is to helping you identify your niche. You will need to think about and do some research on the various possibilities of niches to see if there is a market for your passion.

You’ll also need to check out your competitors and see if there are products you can sell related to your passion. Chances are there are, but you also need to make sure there is a large enough market to build a long standing successful business from. Trendy and passing fads come and go and if you choose a niche that falls into either of these categories, you’ll soon be out of business, so try to steer away from those topics or at least use them to supplement a more sturdy and stable business subject.

When writing out the steps to help you identify your niche, you’ll want to do some keyword researching to see if it’s a topic people are looking for on the Internet. You can do this a number of ways including buying software that does it for you or performing the search yourself. There are a couple of online tools you can use as well to help you identify your niche and conduct a keyword search. They are WordTracker (http://www.wordtracker.com) and Google’s Keyword Search Tool (http://www.google.com/sktool/).

Once you’ve identified a niche you think you can find success with, do a regular search online to see how many other people are working in this same niche. If there are millions, you may want to reconsider. If there are only a few hundred or so, you’ve probably got a great product you’re your niche market. Keep in mind, if there are little to no interest in a product, you may want to consider rethinking your idea.

Remember, large businesses don’t have time to focus on one product or a small group of targeted customers. If your niche is too small, you may not have enough interest from consumers to stay in business long. So use the steps above, identify your niche market, do some research and in before you know it you’ll have a successful business in niche marketing.