Finding Your Niche Market

How to Find Your Perfect Niche

In the world of niche marketing, the possibilities are endless when it comes to finding a niche that’s right for you. In this article, I’ll be sharing with you some tips to help you find a niche you’ll love. After all, if you love what you do it’s easier to stay focused and continue to promote and profit from for years to come.

Time to Dump Your Thoughts – Let’s Brainstorm!

The first step you need to take in order to find your perfect niche is to sit down and brainstorm. With a piece of paper in hand or on your computer, start writing down everything you love to do or things you’re passionate about. To get the wheels spinning, I’m going to give you some ideas that may hit home or spark an idea of your own.

• Bowling
• Fishing
• Golfing
• Cooking
• Parenting
• Reading
• Scrapbooking
• Drawing
• Writing
• Volleyball
• Horseshoeing
• Nursing
• Make-Up

As you can probably see, the possibilities are endless. So, from this list, I’m going to teach you how to find a niche that’s right for you.

Continuing with the brainstorming, I’m going to choose make-up as my passion; this is just an example, but it will show you how to break down your passion into a niche that’s ideal for you.

Sub-Niching for Greater Results

Make-up is obviously a very large niche so instead of focusing on one big item – let’s niche down. Here are some possible smaller niches that fall within the make-up niche:

• Make-up for actors and actresses
• Make-up for your eyes only
• Halloween make-up
• Make-up for the acne prone
• Make-up as you age
• Make-up for teens
• Make-up for darker complexions
• Make-up for red-heads

This list is only a very tiny one. There are literally thousands of sub-niches I could go into when it comes to make-up or almost any other niche.

Now out of one of those smaller niches, the next step in how to find a niche that’s perfect for you is to think about which one you love the most or which one you have the most knowledge about. Since niche marketing is an extremely focused type of marketing, you definitely need a passion for what you’re doing as well as lots of knowledge. Those things will keep you going when you find yourself unmotivated or wanting to throw in the towel. Trust me; there will come a time this happens no matter what topic you’re working with.

Once You’ve Found Your Perfect Fit

After you determine which niche is perfect for you, think about how you’ll market your niche for the most effective results.

Let’s use make-up for darker complexions as an example. Where is a good place to find people with darker complexions? Tanning booths and hair salons are just a few places that come to mind. You would then look at advertising your product on those types of websites, stores, forums, etc.

Remember, with niche marketing your target audience should be very specific and well researched in order to achieve the highest success and make the most of your time and effort.